Alcoholic beverage consumption in the U.S. (Scarborough)

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Statista Dossier on Alcoholic beverage consumption in the U.S. (Scarborough)

This dossier presents graphs and tables about about the consumption and consumer behavior pertaining to alcoholic beverages within the United States. The dossier is broken down into three categories: beer, wine and spirits in order to provide a quantitative understanding of the U.S. alcohol market. The data were provided by Scarborough Research.

Scarborough Research measures the lifestyle and shopping patterns, media consumption habits and personal demographics of American consumers. Scarborough has become a leading source for local and national market-driven business solutions. Measuring more than 210,000 adults ages 18+ across 77 Top-Tier markets, Scarborough's two-phase collection process begins with a telephone interview and is followed by a mailed, self-administered consumer product questionnaire as well as a seven-day personal television diary. Scarborough measures over 2,000 consumer categories and brands, and serves a broad client base that includes marketers, advertising agencies, media and digital companies (broadcast and cable television, newspaper, radio stations, out-of-home media) and sports teams and leagues.

Table of contents

  • 1. Beer
    • Consumers of beer in the U.S. 2016

    • Consumption of any domestic regular beer in the past 30 days in the U.S. 2016

    • Budweiser consumption: consumers of Budweiser in the U.S. 2016

    • Samuel Adams consumption: consumers of Samuel Adams in the U.S. 2016

    • Blue Moon consumption: consumers of Blue Moon in the U.S. 2016

    • Miller High Life consumption: consumers of Miller High Life in the U.S. 2016

    • Miller Genuine Draft consumption: consumers of Miller Genuine Draft in the U.S. 2016

    • Bud Light consumption: consumers of Bud Light in the U.S. 2016

    • Coors Light consumption: consumers of Coors Light in the U.S. 2016

    • Miller Lite consumption: consumers of Miller Lite in the U.S. 2016

    • Michelob Ultra consumption: consumers of Michelob Ultra in the U.S. 2016

    • Consumption of any imported beer in the past 30 days in the U.S. 2016

    • Ponsumers of Corona Extra in the U.S. 2016

    • Consumers of Heineken in the U.S. 2016

    • Consumers of Guinness in the U.S. 2016

    • Consumers of Stella Artois in the U.S. 2016

    • Consumers of Corona Light in the U.S. 2016

  • 2. Wine
    • Wine consumption: consumers of wine in the U.S. 2016

    • Consumers of wine coolers (Bartles & Jaymes, Seagram's, etc.) in the U.S. 2016

    • Buyers of Merlot in the U.S. 2016

    • Buyers of Cabernet Sauvignon in the U.S. 2016

    • Buyers of Chardonnay in the U.S. 2016

    • Buyers of Pinot Grigio / Pinot Gris in the U.S. 2016

    • Buyers of White Zinfandel in the U.S. 2016

    • Buying Yellow Tail: buyers of Yellow Tail in the U.S. 2016

    • Buying Beringer: buyers of Beringer in the U.S. 2016

    • Buying Barefoot Cellars: buyers of Barefoot Cellars in the U.S. 2016

    • Buying Arbor Mist: buyers of Arbor Mist in the U.S. 2016

  • 3. Spirits
    • Consumers of vodka in the U.S. 2016

    • Consumers of rum in the U.S. 2016

    • Tequila consumption: consumers of tequila in the U.S. 2016

    • Consumers of gin in the U.S. 2016

    • Pre-mixed cocktails (with liquor) consumption: consumers of pre-mixed cocktails (with liquor) in the U.S. 2016

    • Bourbon whiskey consumption: consumers of Bourbon whiskey in the U.S. 2016

    • Scotch whisky consumption: consumers of Scotch whiskey in the U.S. 2016

    • Canadian whiskey consumption: consumers of Canadian whiskey in the U.S. 2016

    • Blended or rye whiskey consumption: consumers of blended or rye whiskey in the U.S. 2016

    • Brandy consumption: consumers of Brandy in the U.S. 2016

    • Consumers of Cognac in the U.S. 2016

    • Cordial - liqueur consumption: consumers of Cordial - liqueur in the U.S. 2016

  • Language: English
  • Released: June 2017
  • Source(s): Statista
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