Target group: Baby Boomers in Italy

Consumer Insights report


Selected insights on target group: Baby Boomers in Italy

  • 35% of Baby Boomers have a high annual household income
  • Having a good time has less importance to Baby Boomers than to the average onliner
  • 46% of Baby Boomers are laggards or in the late majorty of innovation adoption
  • A relatively high share of Baby Boomers think that health & social security are issues that need to be addressed
  • Baby Boomers remember seeing ads in video portals less often than the average onliner

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