Fast food restaurants in the U.S. (Scarborough)

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Statista Dossier on Fast food restaurants in the U.S. (Scarborough)

This dossier presents graphs and tables about fast food restaurants in the United States. Focusing on Americans' behavior regarding fast food restaurant visitation, it provides data on the overall visitation and visitation figures broken down by time of day (breakfast, lunch and dinner). The data were provided by Nielsen Scarborough.

Nielsen Scarborough measures the lifestyle and shopping patterns, media consumption habits and personal demographics of American consumers. Scarborough has become a leading source for local and national market-driven business solutions. Measuring more than 210,000 adults ages 18+ across 77 Top-Tier markets, Scarborough's two-phase collection process begins with a telephone interview and is followed by a mailed, self-administered consumer product questionnaire and seven-day personal television diary. Scarborough measures over 2,000 consumer categories and brands, and serves a broad client base that includes marketers, advertising agencies, media and digital companies (broadcast and cable television, newspaper, radio stations, out-of-home media) and sports teams and leagues.

Table of contents

  • 1. Fast food restaurant visitation (overall & Top 5 chains)
    • People who visited any fast-food restaurant in the U.S. 2017

    • People who visited McDonald's in the U.S. 2017

    • People who visited Subway in the U.S. 2017

    • People who visited Burger King in the U.S. 2017

    • People who visited Taco Bell in the U.S. 2017

    • People who visited Wendy's in the U.S. 2017

  • 2. Breakfast (overall & Top 5 chains)
    • People who visited any fast-food restaurant for breakfast in the U.S. 2017

    • People who visited McDonald's for breakfast in the U.S. 2017

    • People who visited Dunkin' Donuts for breakfast in the U.S. 2017

    • People who visited Starbucks for breakfast in the U.S. 2017

    • People who visited Burger King for breakfast in the U.S. 2017

    • People who visited Hardee's for breakfast in the U.S. 2017

  • 3. Lunch (overall & Top 5 chains)
    • People who visited any fast-food restaurant for lunch in the U.S. 2017

    • People who visited McDonald's for lunch in the U.S. 2017

    • People who visited Subway for lunch in the U.S. 2017

    • People who visited Wendy's for lunch in the U.S. 2017

    • People who visited Burger King for lunch in the U.S. 2017

    • People who visited Taco Bell for lunch in the U.S. 2017

  • 4. Dinner (overall & Top 5 chains)
    • People who visited any fast-food restaurant for dinner in the U.S. 2017

    • People who visited McDonald's for dinner in the U.S. 2017

    • Number of people who visited Taco Bell for dinner in the U.S. 2017

    • People who visited Subway for dinner in the U.S. 2017

    • People who visited KFC for dinner in the U.S. 2017

    • People who visited Pizza Hut for dinner in the U.S. 2017

  • Language: English
  • Released: 2017
  • Source(s): Statista
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