Restaurant visitation in the U.S. (Scarborough)

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Statista Dossier on Restaurant visitation in the U.S. (Scarborough)

This dossier presents graphs and tables about restaurant visitation in the United States. Focusing on Americans' behavior regarding restaurant visitation it provides data on overall restaurant visitation and vistation figures broken down by type of restaurant (sit-down restaurants, Mexican, Chinese restaurants etc.). The data were provided by Nielsen Scarborough.

Nielsen Scarborough measures the lifestyle and shopping patterns, media consumption habits and personal demographics of American consumers. Scarborough has become a leading source for local and national market-driven business solutions. Measuring more than 210,000 adults ages 18+ across 77 Top-Tier markets, Scarborough's two-phase collection process begins with a telephone interview and is followed by a mailed, self-administered consumer product questionnaire and seven-day personal television diary. Scarborough measures over 2,000 consumer categories and brands, and serves a broad client base that includes marketers, advertising agencies, media and digital companies (broadcast and cable television, newspaper, radio stations, out-of-home media) and sports teams and leagues.

Table of contents

  • 1. Overall restaurant visitation
    • Eating out: number of people who visited any type of restaurant in the U.S. 2017

    • People who visited any fast-food restaurant in the U.S. 2017

    • People who visited any sit-down restaurant in the U.S. 2017

  • 2. Visitation by type of restaurant
    • People who visited any Chinese restaurant in the U.S. 2017

    • People who visited any Mexican restaurant in the U.S. 2017

    • People who visited any Italian restaurant in the U.S. 2017

    • People who visited any steakhouse in the U.S. 2017

    • Number of people who visited any seafood restaurant in the U.S. 2017

    • People who visited any upscale restaurant in the U.S. 2017

    • People who visited any coffee house/coffee bar in the U.S. 2017

  • 3. Sit-down restaurant visitation (Top 5 chains)
    • Number of people who visited Applebee's in the U.S. 2017

    • Number of people who visited Olive Garden in the U.S. 2017

    • Number of people who visited Chili's in the U.S. 2017

    • People who visited Red Lobster in the U.S. 2017

    • People who visited Cracker Barrel in the U.S. 2017

  • Language: English
  • Released: 2017
  • Source(s): Statista
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