Target audience: Consumers driven by influencer marketing in the United Kingdom

Statista Consumer Insights report

Target audience: Consumers driven by influencer marketing in the United Kingdom

This report offers the reader a comprehensive overview of consumers driven by influencer marketing in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark consumers driven by influencer marketing in the United Kingdom (''target audience'') against the average UK onliner, labelled as ''all respondents'' in the charts.

The report is updated regularly (at least once per year) and is based on data from the Statista Consumer insights Global survey.

Table of contents

Selected insights on target audience: Consumers driven by influencer marketing in the United Kingdom

  • Many consumers driven by influencer marketing have a high annual household income
  • Success and career advancement are relatively important to consumers driven by influencer marketing
  • 27% of consumers driven by influencer marketing are innovators or early adopters of new products
  • 53% of consumers driven by influencer marketing think that rising prices, inflation & cost of living are issues that need to be addressed
  • Consumers driven by influencer marketing remember seeing ads on video streaming services more often than the average consumer

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