Target audience: Dairy substitute consumers in China

Statista Consumer Insights report

Target audience: Dairy substitute consumers in China

This report offers the reader a comprehensive overview of dairy substitute consumers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark dairy substitute consumers in China (''target audience'') against the average Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Dairy substitute consumers in China

  • 39% of dairy substitute consumers have a high annual household income
  • An honest and respectable life has more importance to dairy substitute consumers than to the average consumer
  • 40% of dairy substitute consumers are innovators or early adopters of new products
  • A relatively high share of dairy substitute consumers think that health & social security are issues that need to be addressed
  • Dairy substitute consumers remember hearing ads on music portals and streaming services more often than the average consumer

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