Target audience: Golfers in the United States

Statista Consumer Insights report

Target audience: Golfers in the United States

This report offers the reader a comprehensive overview of golfers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark golfers in the United States (''target audience'') against the average U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Golfers in the United States

  • Golfers typically have a high annual household income
  • Being successful has more importance to golfers than to the average consumer
  • 30% of golfers are innovators or early adopters of new products
  • A relatively high share of golfers think that immigration is an issue that needs to be addressed
  • Golfers remember seeing ads on websites and apps of brands and products more often than the average consumer

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