Mobile marketing in the U.S. 2011

The reports presents result of a survey regarding mobile advertising and carried out in 300 U.S. companies in 2011. It provides information on such issues as mobile marketing effectiveness and penetration, as well as budgets, devices targeted, marketers' satisfaction levels or use of media buying agencies.
  • Language: English
  • Released: July 2011
Study included in Corporate Account only.
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