Target audience: Tea drinkers in China

Statista Consumer Insights report

Target audience: Tea drinkers in China

This report offers the reader a comprehensive overview of tea drinkers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark tea drinkers in China (''target audience'') against the average Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Tea drinkers in China

  • There are tea drinkers throughout all income brackets
  • Safety has more importance to tea drinkers than to the average consumer
  • 32% of tea drinkers are innovators or early adopters of new products
  • A relatively high share of tea drinkers think that education is an issue that needs to be addressed
  • Tea drinkers remember seeing ads in apps more often than the average consumer

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