Target audience: Vegetarians in Austria

Statista Consumer Insights report

Target audience: Vegetarians in Austria

This report offers the reader a comprehensive overview of vegetarians in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark vegetarians in Austria (''target audience'') against the average Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Vegetarians in Austria

  • 38% of vegetarians have a medium annual household income
  • Safety has less importance to vegetarians than to the average consumer
  • 41% of vegetarians are in the early majority of innovation adopter types
  • A relatively high share of vegetarians think that climate change is an issue that needs to be addressed
  • Vegetarians remember seeing ads in newsletters less often than the average consumer

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