Connected TV viewership in the United States

Connected TV viewership in the United States
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Statista Dossier on connected TV viewership in the United States

This dossier provides data about the viewership on connected TV devices in the United States, giving information about usage growth and streaming on CTVs. The report also contains a chapter about user demographics and behavior, and offers insights into CTV ad perception.

Table of contents

    • Growth in video streaming time worldwide 2021, by device brand

    • Video streaming time worldwide 2021, by region and device

    • Video streaming time in Europe and North America 2021, by device brand

    • Connected devices ownership in the U.S. 2021, by age

    • TV viewing time distribution in the U.S. 2011-2021, by type

    • Number of connected TV households in the U.S. 2022-2026

    • Connected TV penetration rate in the U.S. 2014-2022

    • Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2022

    • Number of CTV households in the U.S. 2022, by device type

    • Roku monthly active users worldwide 2016-2023

    • Roku total hours streamed in the U.S. quarterly 2018-2022

    • Active accounts of Vizio's SmartCast 2019-2021

    • Global number of VIDAA app streaming hours monthly 2022

    • Ranking of video streaming service in the U.S. 2022, by CTV time share

    • OTT viewing hours in the U.S. 2020-2022, by CTV device type

    • Number of connected TV users in the U.S. 2020-2025, by generation

    • Video streaming audience in the U.S. 2020-2022, by platform

    • Weekly connected TV users in the U.S. 2018-2021

    • Connected TV users in the U.S. 2021, by age

    • Ways people connect their TV to the internet in the U.S. 2021

    • Connected TV household penetration in the U.S. 2021, by age

    • Time spent share on connected TV apps in the U.S. 2021, by platform type

    • Connected TV users searching for content in the U.S. 2022, by source

    • Top audience-related benefits of CTV and OTT advertising in the U.S. 2022

    • Ad preferences of CTV consumers in the U.S. 2022

    • Connected TV programmatic advertising household reach in the U.S. Q1 2022

    • Ad-supported vs. ad-free video streaming preference in the U.S. 2022

    • Canceling subscription and adding free ad-supported CTV services in the U.S. 2022

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