Connected TV viewership in the United States

Statistics report on connected TV viewership in the United States

Connected TV viewership in the United States

This report provides data about the viewership on connected TV devices in the United States, giving information about usage growth and streaming on CTVs. The report also contains a chapter about user demographics and behavior, and offers insights into CTV ad perception.

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Table of contents

Overview

6
  • Premium Statistic Number of connected TV households in the U.S. 2019-2027
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
  • Premium Statistic TV viewing time in the U.S. 2019-2022, by platform
  • Premium Statistic TV and CTV daily viewing time in the U.S. 2019-2024
  • Premium Statistic VOD consumption time worldwide 2021-2022, by device
  • Premium Statistic VOD global device share 2021-2022

Device brands and streaming services

5
  • Premium Statistic Household reach of connected TV apps in the U.S. 2022-2023, by service
  • Premium Statistic Ranking of video streaming service in the U.S. 2022-2023, by CTV time share
  • Premium Statistic Roku's active accounts worldwide 2016-2023
  • Premium Statistic Roku total hours streamed worldwide by quarter 2018-2023
  • Premium Statistic Active accounts of Vizio's SmartCast 2019-2023

Consumer behavior

6
  • Premium Statistic Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2023
  • Premium Statistic Connected TV viewers in the U.S. 2023, by age group
  • Premium Statistic Time spent share on connected TV in the U.S. 2022-2023, by platform type
  • Premium Statistic Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation
  • Premium Statistic Attitudes to recommendations on CTVs in the U.S. 2023
  • Premium Statistic Number of Super Bowl viewers on connected TV in the U.S. 2022-2023

Perception of CTV ads

5
  • Premium Statistic Video streaming audience in the U.S. 2021-2023, by platform
  • Premium Statistic Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
  • Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
  • Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
  • Premium Statistic Time spent watching FAST on connected TV in the U.S. 2022, by age
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FURTHER REPORTS

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  • Video streaming in Germany
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  • Connected TV advertising in the United States
  • Video streaming in Spain
  • Video streaming in Canada
  • Video streaming in Australia
  • Q2 2023 TiVo Video Trends Report (North America)
  • Video Trends Report Q2 2022
  • Subscription video-on-demand market in the United States

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