The U.S. automobile industry 2012

A Return to Optimism

The global economic crisis, the collapse of automotive sales in 2008–'09, and the rise of emerging markets such as China and India have combined to force the U.S. auto industry to revolutionize. The industry is rallying around a novel view of what a new-car sale should be: less frequent and more profitable. According to Booz & Company’s 2012 U.S. Automotive Industry Survey and Confidence Index, the mood among auto executives is buoyant—with more than 90 percent of respondents describing the current state of the industry as either somewhat better or much better than last year. The survey was completed in early March, and the industry’s consensus at that time was that U.S. auto sales will reach 13.7 million in 2012—a nearly double-digit improvement over last year’s sales, but also lower than recently revised industry forecasts.
  • Language: English
  • Released: August 2012
Study included in Corporate Account only.
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