Target group: Digital banking users in Canada

Statista Consumer Insights report

Target group: Digital banking users in Canada This report offers the reader a comprehensive overview of digital banking users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark digital banking users in Canada (''target group'') against the average Canadian onliner, labelled as ''all respondents'' in the charts.

The report is updated regularly and is based on consumer insights from the Statista Global Consumer Survey Q4 2022.
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Selected insights on target group: Digital banking users in Canada

  • 38% of digital banking users have a high annual household income
  • Digital banking users value similar aspects of life as the overall onliner
  • 55% of digital banking users are laggards or in the late majorty of innovation adoption
  • Rising prices, inflation & cost of living and housing are issues of particular concern to digital banking users
  • 44% of digital banking users remember seeing advertising on social media

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