Target group: Digital banking users in Canada

Statista Consumer Insights report


Selected insights on target group: Digital banking users in Canada

  • 38% of digital banking users have a high annual household income
  • Digital banking users value similar aspects of life as the overall onliner
  • 55% of digital banking users are laggards or in the late majorty of innovation adoption
  • Rising prices, inflation & cost of living and housing are issues of particular concern to digital banking users
  • 44% of digital banking users remember seeing advertising on social media

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