Target group: Digital banking users in the United States

Statista Consumer Insights report


Selected insights on target group: Digital banking users in the United States

  • 37% of digital banking users have a high annual household income
  • Digital banking users value similar aspects of life as the overall onliner
  • 38% of digital banking users are in the early majority of innovation adopter types
  • Rising prices, inflation & cost of living and the economic situation are issues of particular concern to digital banking users
  • Digital banking users remember seeing ads in video portals more often than the average onliner

More than 7,500

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