Target audience: Furniture & household goods purchase decision makers in Italy

Statista Consumer Insights report

Target audience: Furniture & household goods purchase decision makers in Italy

This report offers the reader a comprehensive overview of furniture & household goods purchase decision makers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark furniture & household goods purchase decision makers in Italy (''target audience'') against the average Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Furniture & household goods purchase decision makers in Italy

  • There are furniture & household goods purchase decision makers throughout all income brackets
  • Having a good time has less importance to furniture & household goods purchase decision makers than to the average consumer
  • 16% of furniture & household goods purchase decision makers are innovators or early adopters of new products
  • The economic situation and unemployment are issues of particular concern to furniture & household goods purchase decision makers
  • Furniture & household goods purchase decision makers remember seeing ads on search engines more often than the average consumer

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)