Target audience: Furniture & household goods purchase decision makers in Poland

Selected insights on target audience: Furniture & household goods purchase decision makers in Poland

• 36% of furniture & household goods purchase decision makers have a high annual household income
• An honest and respectable life is a relatively important aspect of life to furniture & household goods purchase decision makers
• 18% of furniture & household goods purchase decision makers are innovators or early adopters of new products
• Rising prices, inflation & cost of living are of particular concern to furniture & household goods purchase decision makers
• Furniture & household goods purchase decision makers remember seeing ads on search engines more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed

• Attitudes towards digital media
• Innovation adoption
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Poland
• Gender of consumers in Poland
• Consumer’s level of education in Poland
• Share of consumers in Poland in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Poland live
• Communities where consumers live in Poland
• LGBTQ+ status of consumers in Poland

• Most important aspects of life for consumers in Poland
• Top 10 interests of furniture & household goods purchase decision makers in Poland
• Top 10 hobbies and leisure activities of furniture & household goods purchase decision makers in Poland
• Top 10 sports activities of furniture & household goods purchase decision makers in Poland
• Top 10 sports followed by furniture & household goods purchase decision makers in Poland

• Agreement with statements in Poland
• Innovation adopter types based on statements towards innovation by consumers in Poland
• The 10 most important issues facing Poland according to furniture & household goods purchase decision makers
• Political attitudes of consumers in Poland

• Top 10 places where furniture & household goods purchase decision makers in Poland have come across digital advertising in the past 4 weeks
• Devices consumers in Poland use regularly to access the internet
• Social media activities in Poland by type
• Places where consumers in Poland have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Poland have been using in the past 4 weeks