Target audience: Owners of smart home devices for energy management in China

Statista Consumer Insights report

Target audience: Owners of smart home devices for energy management in China

This report offers the reader a comprehensive overview of owners of smart home devices for energy management in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark owners of smart home devices for energy management in China (''target audience'') against the average Chinese onliner, labelled as ''all respondents'' in the charts.

The report is updated regularly (at least once per year) and is based on data from the Statista Consumer insights Global survey.

Table of contents

Selected insights on target audience: Owners of smart home devices for energy management in China

  • Many owners of smart home devices for energy management have a high annual household income
  • Having a good time has less importance to owners of smart home devices for energy management than to the average consumer
  • 38% of owners of smart home devices for energy management are innovators or early adopters of new products
  • A relatively high share of owners of smart home devices for energy management think that the environment is an issue that needs to be addressed
  • Owners of smart home devices for energy management remember seeing ads in video games more often than the average consumer

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