Target group: Regional food purchasers in Canada

Consumer Insights report


Selected insights on target group: Regional food purchasers in Canada

  • 38% of regional food purchasers have a medium annual household income
  • Being successful has less importance to regional food purchasers than to the average onliner
  • 34% of regional food purchasers are laggards when it comes to innovation adoption
  • A relatively high share of regional food purchasers think that health & social security are issues that need to be addressed
  • Regional food purchasers remember seeing ads on search engines more often than the average onliner

More than 7,500

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