Target group: Regional food purchasers in Canada

Consumer Insights report

Target group: Regional food purchasers in Canada This report offers the reader a comprehensive overview of regional food purchasers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark regional food purchasers in Canada (''target group'') against the average Canadian onliner, labelled as ''all respondents'' in the charts.

The report is updated regularly and is based on consumer insights from the Statista Global Consumer Survey Q4 2022.
DescriptionContentTables

Selected insights on target group: Regional food purchasers in Canada

  • 38% of regional food purchasers have a medium annual household income
  • Being successful has less importance to regional food purchasers than to the average onliner
  • 34% of regional food purchasers are laggards when it comes to innovation adoption
  • A relatively high share of regional food purchasers think that health & social security are issues that need to be addressed
  • Regional food purchasers remember seeing ads on search engines more often than the average onliner

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