Target audience: Retirees in Finland

Statista Consumer Insights report

Target audience: Retirees in Finland

This report offers the reader a comprehensive overview of retirees in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark retirees in Finland (''target audience'') against the average Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Retirees in Finland

  • Retirees typically have a low annual household income
  • Traditions, safety, and security are relatively important to retirees
  • 67% of retirees are laggards or in the late majority of innovation adoption
  • A relatively high share of retirees think that poverty is an issue that needs to be addressed
  • Retirees remember seeing ads in video portals less often than the average consumer

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