Target audience: Retirees in Italy

Statista Consumer Insights report

Target audience: Retirees in Italy

This report offers the reader a comprehensive overview of retirees in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark retirees in Italy (''target audience'') against the average Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Retirees in Italy

  • 37% of retirees have a medium annual household income
  • An honest and respectable life has more importance to retirees than to the average consumer
  • 49% of retirees are laggards or in the late majority of innovation adoption
  • A relatively high share of retirees think that health & social security are issues that need to be addressed
  • Retirees remember seeing ads in video portals less often than the average consumer

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