Survey on mobile marketing in the U.S. 2012

The report presents results of a survey carried out in spring 2012 among over 860 professional marketers from a broad range of American industries. It examined adoption of mobile marketing, its integration in the marketing mix, tactics applied and methods used to measure successes of mobile campaigns. The makreters were also asked about benefits of mobile campaigns.
  • Language: English
  • Released: August 2012
Study included in Corporate Account only.
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