Digital audio advertising response in the U.S. 2012

The report discusses the attitudes of digital radio listeners towards ads played on such radio stations in the United States. It is based on a survey carried out in January 2012 and presents, among others, such data as type of ads digital radio listeners like, attitudes toward data shiring and being targeted on the basis on these data, as well as their advertising response.
  • Language: English
  • Released: October 2012
Study included in Corporate Account only.
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