Global mobile use and marketing 2012

Marketing in the Mobile World

The focus of the report is global mobile use and mobile advertising in 2012. On the basis of surveys, the report provides information on time spent with smartphone and tablets, attitudes towards different types of advertising, mobile and non-mobile, as well as key mobile factors influencing consumer opinion of a brand.
  • Language: English
  • Released: November 2012
Study included in Corporate Account only.
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