Agency Business in the U.S. 2012

The report presents two views on the agency business - as seen from the agency's and from the client's perspective. The survey the report is based on was carried out in the second half of 2012 and polled U.S. agency executive and marketing professionals on topics such as marketing types and tools used, obtaining new business or factors influencing the choice of an agency for partnership.
  • Language: English
  • Released: October 2012
Study included in Corporate Account only.
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