Major U.S. sports leagues: media consumption (Scarborough)

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Statista Dossier on Major U.S. sports leagues: media consumption (Scarborough)

This dossier presents graphs and tables about the media consumption (TV & radio) of the major pro sports leagues in the United States. The data were provided by Nielsen Scarborough.

Scarborough measures the lifestyle and shopping patterns, media consumption habits and personal demographics of American consumers. Scarborough has become a leading source for local and national market-driven business solutions. Measuring more than 210,000 adults ages 18+ across 77 Top-Tier markets, Scarborough's two-phase collection process begins with a telephone interview and is followed by a mailed, self-administered consumer product questionnaire and seven-day personal television diary. Scarborough measures over 2,000 consumer categories and brands, and serves a broad client base that includes marketers, advertising agencies, media and digital companies (broadcast and cable television, newspaper, radio stations, out-of-home media) and sports teams and leagues.

Table of contents

  • 1. National Football League
    • People who are very interested in the NFL in the U.S. 2017

    • Listeners (on the radio) of a National Football League event in the U.S. 2017

    • Listeners (on the radio) of a National Football League regular season event in the U.S. 2017

    • Number of viewers (on broadcast TV) of a National Football League event in the U.S. 2017

    • Number of viewers (on broadcast TV) of a NFL regular season event in the U.S. 2017

    • Viewers of a National Football League game in the U.S. 2017

    • Viewers of a National Football League regular season event in the U.S. 2017

  • 2. Major League Baseball
    • People who are very interested in Major League Baseball (MLB) in the U.S. 2017

    • Listeners (on the radio) of a Major League Baseball event in the U.S. 2017

    • Listeners (on the radio) of a Major League Baseball regular season event in the U.S. 2017

    • People who watch Major League Baseball events in the U.S. on broadcast TV, 2017

    • People who watch Major League Baseball regular season events in the U.S. on broadcast TV, 2017

    • Viewers (on cable TV) of a Major League Baseball event in the U.S. 2017

    • Viewers (on cable TV) of a Major League Baseball regular season event in the U.S. 2017

  • 3. National Basketball Association
    • People who are very interested in the NBA in the U.S. 2017

    • Listeners (on the radio) of a National Basketball Association event in the U.S. 2017

    • People who watch National Basketball Association events in the U.S. on broadcast TV, 2017

    • Number of viewers (on broadcast TV) of a NBA regular season event in the U.S. 2017

    • Cable TV viewing figures for National Basketball Association events in the U.S. 2017

    • Viewers (on cable TV) of NBA regular season games in the U.S. 2017

  • 4. National Hockey League
    • People who are very interested in the NHL in the U.S. 2017

    • Listeners (on the radio) of a National Hockey League event in the U.S. 2017

    • Listeners (on the radio) of a National Hockey League regular season event in the U.S. 2017

    • Number of viewers (on broadcast TV) of a NHL event in the U.S. 2017

    • Number of viewers (on broadcast TV) of an NHL regular season event in the U.S. 2017

    • Viewers (on cable TV) of a National Hockey League event in the U.S. 2017

    • Viewers (on cable TV) of a National Hockey League regular season event in the U.S. 2017

  • 5. Major League Soccer
    • People who are very interested in Major League Soccer (MLS) in the U.S. 2017

    • Listeners (on the radio) of a Major League Soccer event USA 2017

    • Viewers (on cable TV) of a Major League Soccer event in the U.S. 2017

    • People who watch Major League Soccer events in the U.S. on broadcast TV, 2017

  • Language: English
  • Released: 2017
  • Source(s): Statista
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