Target audience: Consumers driven by influencer marketing in Taiwan

Statista Consumer Insights

Target audience: Consumers driven by influencer marketing in Taiwan

This report analyses consumers that stated: ''I have bought products because celebrities or influencers advertised them''.
With it, you get a comprehensive overview of consumers driven by influencer marketing in Taiwan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark consumers driven by influencer marketing in Taiwan (''target audience'') against the average Taiwanese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Consumers driven by influencer marketing in Taiwan

  • Many consumers driven by influencer marketing have a high annual household income
  • Success and career advancement are relatively important to consumers driven by influencer marketing
  • History is a relatively prevalent interest of consumers driven by influencer marketing
  • Consumers driven by influencer marketing are more likely to have board and card games as a hobby than the average consumer
  • Consumers driven by influencer marketing remember seeing ads on social media more often than the average consumer

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