Target audience: Tea drinkers in Vietnam

Statista Consumer Insights

Target audience: Tea drinkers in Vietnam

This report analyses consumers that answered ''Tea'' to the multi-pick question ''Which of these beverage products do you consume regularly?''.
With it, you get a comprehensive overview of tea drinkers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark tea drinkers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Tea drinkers in Vietnam

  • 36% of tea drinkers have a high annual household income
  • Being successful is an important aspect of life for 47% of tea drinkers
  • Finance and economy are relatively prevalent interests of tea drinkers
  • Tea drinkers are more likely to have reading as a hobby than the average consumer
  • Tea drinkers remember seeing ads on social media more often than the average consumer

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