Target audience: Self-employed people & freelancers in Lithuania

Selected insights on target group: Self-employed people & freelancers in Lithuania

• There are self-employed people & freelancers throughout all income brackets
• Making their own decisions has more importance to self-employed people & freelancers than to the average consumer
• History is a relatively prevalent interest of self-employed people & freelancers
• Self-employed people & freelancers are more likely to have making music as a hobby than the average consumer
• Self-employed people & freelancers remember seeing ads in online stores more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Lithuania
• Gender of consumers in Lithuania
• Consumer’s level of education in Lithuania
• Share of consumers in Lithuania in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Lithuania live
• Communities where consumers live in Lithuania

• Most important aspects of life for consumers in Lithuania
• Top 10 interests of self-employed people & freelancers in Lithuania
• Top 10 hobbies and leisure activities of self-employed people & freelancers in Lithuania

• Agreement with statements in Lithuania
• The 10 most important issues facing Lithuania according to self-employed people & freelancers
• Political attitudes of consumers in Lithuania

• Top 10 places where self-employed people & freelancers in Lithuania have come across digital advertising in the past 4 weeks
• Devices consumers in Lithuania use regularly to access the internet
• Social media activities in Lithuania by type
• Places where consumers in Lithuania have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Lithuania have been using in the past 4 weeks