Target audience: Self-employed people & freelancers in Norway

Selected insights on target group: Self-employed people & freelancers in Norway

• Many self-employed people & freelancers have a low annual household income
• Learning new things has more importance to self-employed people & freelancers than to the average consumer
• Finance and economy are relatively prevalent interests of self-employed people & freelancers
• 42% of self-employed people & freelancers have traveling as a hobby
• Self-employed people & freelancers remember seeing ads on search engines more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Norway
• Gender of consumers in Norway
• Consumer’s level of education in Norway
• Share of consumers in Norway in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Norway live
• Communities where consumers live in Norway

• Most important aspects of life for consumers in Norway
• Top 10 interests of self-employed people & freelancers in Norway
• Top 10 hobbies and leisure activities of self-employed people & freelancers in Norway

• Agreement with statements in Norway
• The 10 most important issues facing Norway according to self-employed people & freelancers
• Political attitudes of consumers in Norway

• Top 10 places where self-employed people & freelancers in Norway have come across digital advertising in the past 4 weeks
• Devices consumers in Norway use regularly to access the internet
• Social media activities in Norway by type
• Places where consumers in Norway have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Norway have been using in the past 4 weeks