Target audience: Single households in Norway

Statista Consumer Insights

Target audience: Single households in Norway

This report analyses consumers that answered ''By myself '' to the single-pick question ''Who do you currently live with?''.
With it, you get a comprehensive overview of single households in Norway: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark single households in Norway (''target audience'') against the average Norwegian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Single households in Norway

  • Single households typically have a low annual household income
  • A happy relationship has less importance to single households than to the average consumer
  • Politics, society and current world events are relatively prevalent interests of single households
  • A relatively high share of single households consider reading a hobby
  • Single households remember seeing ads on social media less often than the average consumer

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