Target audience: Secondhand smartphone buyers in Pakistan

Consumer Insights report

Target audience: Secondhand smartphone buyers in Pakistan

This report analyses consumers that answered ''By myself '' to the single-pick question ''How did you acquire your primarily used smartphone?''.
With it, you get a comprehensive overview of secondhand smartphone buyers in Pakistan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark secondhand smartphone buyers in Pakistan (''target group'') against the average Pakistani onliner, labelled as ''all respondents'' in the charts.

The report is updated regularly and is based on data from the Statista Global Consumer Survey.

Table of contents

Selected insights on target group: Secondhand smartphone buyers in Pakistan

  • 37% of secondhand smartphone buyers have a low annual household income
  • Being successful has more importance to secondhand smartphone buyers than to the average onliner
  • Finance and economy are relatively prevalent interests of secondhand smartphone buyers
  • Many secondhand smartphone buyers consider traveling a hobby
  • Secondhand smartphone buyers remember seeing ads on search engines less often than the average onliner

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