Target audience: Planting and gardening enthusiasts in Serbia

Statista Consumer Insights

Target audience: Planting and gardening enthusiasts in Serbia

This report analyses consumers that answered ''Gardening and plants'' to the multi-pick question ''What are your personal hobbies and activities?''.
With it, you get a comprehensive overview of planting and gardening enthusiasts in Serbia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark planting and gardening enthusiasts in Serbia (''target audience'') against the average Serbian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target group: Planting and gardening enthusiasts in Serbia

  • There are planting and gardening enthusiasts throughout all income brackets
  • Safety and security has more importance to planting and gardening enthusiasts than to the average consumer
  • Home and garden are relatively prevalent interests of planting and gardening enthusiasts
  • 59% of planting and gardening enthusiasts also have reading as a hobby
  • Planting and gardening enthusiasts remember seeing ads on social media more often than the average consumer

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