Discord

Statista overview report on Discord

Discord

VoIP and community platform Discord was born to cater gamers first - but the company experienced unprecedented popularity among all kinds of users in 2020. From plant-caring to language study groups and support communities, Discord wants to offer a space to talk for everyone.

With a valuation of 14.7 billion U.S. dollars in 2021, Discord has been looking into the possibility of an IPO ever since.

This business teardown will examine Discord as a communication and community hosting platform. The paper will address the question of a possible Discord IPO while evaluating the company’s strengths and past developments. Particular attention will be given to Discord’s hosting and use of artificial intelligence (AI) tools. The report will examine Discord's monetization strategies and give information on the most important cost centers. The Business Teardown will feature a SWOT analysis highlighting Discord's selling points and possible threats.

Featured in this Business Teardown:

Product overview - Company overview - Business model - SWOT analysis - Key takeaways

Table of contents

1. Product overview

  • Product timeline
  • Key product performance indicators
  • Leading communities: the case of MidJourney
  • Transparency and content moderation

2. Company overview
  • Key hires and departures
  • Company cost centers and acquisitions
  • Funding and valuation
  • IPO prospects

3. Business model
  • Segment revenue and monetization strategy
  • The commercial bot ecosystem
  • Direct monetization and the creator economy
  • Brand presence
  • SWOT analysis

Key takeaways

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