Digital advertising in Germany

Digital advertising in Germany
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Statista Dossier on digital advertising in Germany

This dossier has been compiled to provide statistical information about the digital advertising market in Germany.

Table of contents

    • Online advertising expenditure in Germany 2006-2021

    • Digital ad spend in Europe 2021, by country

    • Digital ad spend growth in Germany 2020-2021

    • Fastest growing digital ad markets worldwide 2023

    • Digital share of ad spend in Germany 2020-2021

    • Digital ad spend per capita in Germany 2020-2021

    • Necessity of using new digital media in advertising worldwide 2022, by country

    • Opinions on digital ad market growth in Germany for 2023

    • Ad spend vs. media time gap in Germany 2022

    • Digital marketing spend in Germany 2021, by type

    • Digital display advertising revenue in Germany 2013-2022

    • TV and video streaming ad revenue in Germany 2015-2022

    • Search ad spend in Germany 2020-2021

    • Social media ad spending in Germany 2017-2027, by device

    • Digital audio ad spending in Germany 2018-2022

    • Podcast ad spend in Germany 2019-2022

    • Digital ad spend in Germany 2022, by device

    • Digital ad spend in Germany 2020-2022, by device

    • Desktop ad spend in Germany 2020-2022

    • Mobile ad spend in Germany 2020-2022

    • Programmatic ad spend in Germany 2017-2026

    • Programmatic ad spend growth in Germany 2018-2026

    • Programmatic ad CPM growth in Germany 2021-2022

    • Programmatic ad impressions growth in Germany 2021-2022

    • RTB transfers of German consumer data 2021, by company

    • Biddable marketplace ad spending in Germany 2021-2022

    • Attitudes towards online advertising in Germany 2022

    • Share of internet users that clicked on online ads in Germany 2021

    • Online ad effectiveness in Germany 2021

    • Effectiveness of online ad targeting in Germany 2021

    • Role of sponsored ads in brand & product discovery in Germany 2021

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