Influencer Advertising: market data & analysis

Market Insights report

Influencer Advertising: market data & analysis

Globally, the Influencer Advertising market reached US$30 billion in 2023 and expected to grow to US$52 billion in 2028 with a CAGR of an impressive 11.1% by 2028.

What's included?

  • All relevant data, including market size & forecasts
  • Regional development with focus on: Americas, Asia, Australia & Oceania, and Europe
  • Trends and market analysis
  • Deep dives

Table of contents

Influencer advertising promotes products or services to loyal followers. Influencer advertising via social media platforms allows marketers to reach targeted audiences based on social media profiles and effectively measure the performance of campaigns. Essentially, influencer advertising has been changing how brands communicate and engage with consumers.

Influencers such as bloggers, vloggers, YouTubers, and key opinion leaders (KOL) have loyal online fanbases with the same interests. This gives marketers an advantage to reach relevant audiences. At the same time, they build credibility based on the trust that followers have in influencers.

Also, the tools for measuring an influencer's campaign are getting better and better, which helps marketers find and analyze each influencer's best campaigns. Influencer advertising primarily aims to bring in more traffic, raise awareness, build brand images, get more engagement, and make more sales. By using measurement tools, marketers can control the budget and determine whether the chosen influencers give a good return on investment, reach the goal, and fit the brand's image.

Globally, the Influencer Advertising market reached US$28 billion in 2022 and accounted for 3% of the total Advertising market with a CAGR(1) of an impressive 13.2% by 2027. By far, China is home to the leading market in Influencer Advertising and generated revenues of about US$15.7 billion in 2022. The market in Europe was US$3.6 billion in 2022. As expressed in absolute figures, Influencer Advertising generated US$4.2 billion in 2022 in the U.S. promote and measure influencer-generated content.

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