Short video apps in China

Statistics report about short-form video apps and usage in China

Short video apps in China

This report provides an in-depth overview of China's short video apps and usage. Starting with key figures illustrating the increasing popularity of short videos, the report then looks into the major players in this digital scene and their monetization models. A special chapter on the leading content creators on Douyin and Kuaishou is included. The report ends with valuable insights on user behavior.

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Table of contents

Market overview

6
  • Premium Statistic Length of videos watched among global social media users 2021, by age
  • Premium Statistic Video formats with largest ROI according to marketers worldwide 2022
  • Premium Statistic Online user penetration in China H1 2023, by activity
  • Premium Statistic Most popular mobile app categories in China Q3 2023, by daily time distribution
  • Premium Statistic Market size of online short videos in China 2016-2023
  • Premium Statistic Number of short video users in China 2018-2023

Market players

8
  • Basic Statistic Most popular social media in China Q3 2023
  • Premium Statistic Monthly active users of leading short video apps in China 2023
  • Premium Statistic Market share of short video platforms in China 2022
  • Basic Statistic ByteDance: annual revenue 2019-2021
  • Premium Statistic Monthly active users of Douyin in China 2022-2023
  • Premium Statistic Key financial indicators of Kuaishou 2020-2022
  • Premium Statistic Daily and monthly active user numbers of Kuaishou 2017-2022
  • Premium Statistic Monthly active users of Xigua Video in China 2023

Monetization

9
  • Premium Statistic Most-valuable short video apps based on user traffic value in China 2023
  • Premium Statistic Revenue breakdown of ByteDance 2021, by segment
  • Premium Statistic Revenue breakdown of Kuaishou 2019-2022, by segment
  • Premium Statistic Short-form video ad revenue in China 2016-2023
  • Premium Statistic Estimated global ad revenue of ByteDance 2022, by platform
  • Premium Statistic Estimated ad revenue of Kuaishou 2017-2021
  • Premium Statistic Breakdown of GMV of leading live commerce platforms in China 2022, by platform
  • Premium Statistic GMV of live streaming shopping on Douyin in China 2018-2022
  • Premium Statistic Kuaishou's GMV of live streaming commerce in China 2018-2022

Top accounts

5
  • Premium Statistic Most-followed celebrities on Douyin in China 2023
  • Premium Statistic Most-followed influencers on Douyin in China 2023
  • Premium Statistic Leading fashion influencers on Kuaishou in China 2023
  • Premium Statistic Most successful Douyin sales influencers in China 2022
  • Premium Statistic Most successful Kuaishou live commerce hosts in China 2022

App users

7
  • Premium Statistic Age distribution of short video users in China 2022
  • Premium Statistic Monthly time spent on short videos in China 2021-2023
  • Premium Statistic Average daily time spent on popular online content sites in China 2023
  • Premium Statistic Popular usage scenes of short videos in China 2022
  • Premium Statistic Favorite content categories of short videos in China 2022
  • Premium Statistic Motivations for using short videos in China 2022
  • Premium Statistic Motivations for making short videos in China 2022
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FURTHER REPORTS

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