Online video advertising and marketing in Asia

Statistics report about online video advertising and marketing in Asia

Online video advertising and marketing in Asia

This report presents graphs about online video advertising and marketing in Asia. Starting with an overview of digital advertising worldwide, the report moves on to examine the Asian online advertising market, followed by two focus chapters on internet and social media usage in the region. The next chapters highlight the leading social media platforms used by influencers in the region, and the two video-focused platforms YouTube and TikTok. The concluding chapter examines user attitudes toward video advertising on streaming services.

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Table of contents

Overview

4
  • Premium Statistic Digital advertising spending worldwide 2021-2027
  • Premium Forecast Digital Market Outlook: digital advertising spending worldwide 2018-2028, by format
  • Premium Statistic Digital Market Outlook: digital video ad revenue worldwide 2019-2028
  • Premium Statistic Digital video advertising viewability rate worldwide 2022, by region

APAC overview

5
  • Premium Statistic Advertising spending APAC 2014-2023
  • Premium Statistic Internet ad spending APAC 2012-2024
  • Premium Forecast Revenue of the digital advertising market APAC 2022, by country
  • Premium Forecast Revenue of the video advertising market APAC 2022, by country
  • Premium Forecast Revenue of the social media advertising market APAC 2022, by country

Internet usage

4
  • Basic Statistic Global number of online users worldwide 2022, by region
  • Basic Statistic Internet penetration rate Asia 2010-2022
  • Premium Statistic Internet penetration Asia 2022, by country
  • Premium Statistic Mobile internet user penetration in APAC 2018-2025

Social media usage

3
  • Premium Statistic Number of active social media users APAC 2023, by country
  • Premium Statistic Active social media user penetration APAC 2023, by country
  • Premium Statistic Social media market share Asia 2024, by platform

Leading influencer platforms

3
  • Premium Statistic Leading social media platforms used by influencers Asia 2020-2022
  • Premium Statistic Distribution of influencer marketing campaigns Asia 2019-2022, by platform
  • Premium Statistic Commonly used platforms for influencers Asia 2022, by country

YouTube and TikTok

6
  • Premium Statistic YouTube ad reach rate APAC 2024, by country
  • Basic Statistic Largest YouTube user bases APAC 2023, by country
  • Premium Statistic YouTube's monthly market share Asia 2023-2024
  • Basic Statistic Most-subscribed YouTube channels Asia 2023
  • Premium Statistic TikTok ad reach rate APAC 2024, by country
  • Premium Statistic Largest TikTok user bases APAC 2023, by country

Attitudes toward OTT ads

4
  • Premium Forecast Attitudes towards online advertising among Gen Z Asia 2022, by country
  • Premium Statistic Preferred video streaming service payment models Asia 2022, by type
  • Premium Statistic Top reasons for watching ads Asia 2022, by age
  • Premium Statistic Top actions after seeing an ad on video streaming platforms Asia 2022
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FURTHER REPORTS

Recommended and recent reports

  • Advertising in the Baltics
  • TV advertising in France
  • Digital advertising in France
  • Digital advertising formats in the United Kingdom (UK)
  • Digital advertising in Germany
  • Online video advertising in Japan
  • Digital advertising in Latin America
  • Digital advertising in UAE
  • Digital advertising in Europe
  • Digital advertising in North America
  • Digital advertising in Italy
  • Digital advertising in Brazil
  • Digital advertising in Russia
  • Digital advertising in the Netherlands
  • Digital advertising in Western Europe
  • Digital advertising in Central and Eastern Europe (CEE)
  • Digital advertising in Japan
  • Digital advertising in Canada
  • Digital advertising in Spain
  • Digital advertising in Poland

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