Influencer marketing in Australia
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Statistics report about influencer marketing in Australia
This dossier contains information about influencer marketing in Australia, including data on social media user bases for Instagram, TikTok and YouTube, as well as leading social media platforms used by influencers in the wider region and brand spending on influencer marketing. There is also data on the ways in which brands interact with influencers, including repeating partnerships and a category breakdown of influencers themselves by social media platform.
