Podcast advertising in the United States

Statistics report on podcast advertising in the United States

Podcast advertising in the United States

This report has been compiled to provide statistical information about podcast advertising in the United States, including charts and graphs displaying an array of marketer and consumer insights. The report also provides data on leading players in the podcasting market.

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Table of contents

Overview

8
  • Premium Forecast Number of users of podcasts in the U.S. 2020-2029
  • Premium Statistic Podcast ad spending in the U.S. 2020-2025
  • Premium Statistic Podcast ad spend growth in the U.S. 2021-2025
  • Premium Statistic Podcast share in digital audio services ad spend in the U.S. 2019-2024
  • Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
  • Premium Statistic Podcast ad revenue in the U.S. 2021-2022, by genre
  • Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
  • Premium Statistic Podcast ad revenue in the U.S. 2022, by industry category

Marketer usage and insights

6
  • Premium Statistic Usage of digital advertising in the U.S. 2021, by platform
  • Premium Statistic Budgets used to fund podcast advertising in the U.S. 2021
  • Premium Statistic On-air radio and podcast ad spending per listener in the U.S. 2022
  • Premium Statistic Advertising saturation in the U.S. 2022, by medium
  • Premium Statistic Media most negatively impacted by cookie deprecation in the U.S. 2022
  • Premium Statistic Leading obstacles to programmatic podcast advertising in the U.S. 2022

Leading players

5
  • Premium Statistic Largest podcast advertisers in the U.S. 2023
  • Premium Statistic iHeartMedia podcast ad revenue in the U.S. 2019-2024
  • Premium Statistic Spotify podcast ad revenue in the U.S. 2019-2024
  • Premium Statistic Podcast share of Spotify ad revenue in the U.S. 2019-2024
  • Premium Statistic Spotify podcast ad revenue change in the U.S. 2020-2024

Consumer insights

6
  • Premium Statistic Podcast advertising effectiveness in the U.S. 2022
  • Premium Statistic Preferred podcast ad types in the U.S. 2023
  • Premium Statistic Podcast advertising effectiveness in the U.S. 2022, by generation
  • Premium Statistic Podcast advertising effectiveness in the U.S. 2022, by ethnicity
  • Premium Statistic Podcast ad effectiveness among Latinos in the U.S. 2022
  • Premium Statistic Podcast listeners' ad receptivity in the U.S. 2023
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FURTHER REPORTS

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