Social media and Generation Z in the United States

Statistics report about social media and Generation Z in the United States

Social media and Generation Z in the United States

This report presents statistics on Generation Z social media usage in the United States, paying attention to differences in online usage between generations, favorite apps and services of Gen Z, and time spent online. The report also covers user opinions on online marketing and advertising and the potential harms of social media that teens in the U.S. face.

Table of contents

Overview

8
  • Basic Statistic Worldwide digital population 2024
  • Premium Statistic Number of global social network users 2017-2027
  • Premium Statistic Global social network penetration 2019-2028
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025
  • Premium Statistic U.S. Gen Z leading social apps 2023
  • Premium Statistic U.S. Gen Z: usage of social networks 2022, by frequency
  • Premium Statistic U.S. population by generation 2022

Usage

7
  • Premium Statistic U.S. Gen Z users monthly minutes spent on social media platforms 2022
  • Basic Statistic Weekly notifications from social apps to U.S. Gen Z mobile users 2023
  • Basic Statistic Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021
  • Premium Statistic U.S. Gen Z: weekly time spent interacting with others on social media 2022, by gender
  • Premium Statistic U.S social media daily engagement 2022, by generation
  • Basic Statistic Leading TikTok keywords among U.S. Gen Z 2023
  • Premium Statistic Social media food behavior of Generation Z 2021

Leading platforms

5
  • Premium Statistic U.S. Gen Z: Facebook usage 2022, by gender
  • Premium Statistic U.S. Gen Z: Snapchat usage 2022, by gender
  • Premium Statistic U.S. Gen Z: Instagram usage 2022, by gender
  • Premium Statistic U.S. Gen Z: TikTok usage 2022, by gender
  • Premium Statistic U.S. Gen Z: YouTube usage 2022, by gender

Opinion

5
  • Basic Statistic Gen Z in the U.S. on positive online content and experiences 2022
  • Basic Statistic Social platforms leading to empathy fatigue in the U.S. 2022, by generation
  • Basic Statistic U.S. teens feeling they can express freely online 2022, by gender
  • Basic Statistic U.S. Gen Z opinion of social media appearance 2021
  • Basic Statistic U.S. adults on social media changes to security 2023, by generation

Spotlight: U.S. teen girls

5
  • Premium Statistic U.S. teen girls daily time spent on social media platforms 2022
  • Premium Statistic U.S. teen girls on the effects of using social media platforms 2022
  • Basic Statistic U.S. teen girls feeling addicted to using social media 2022, by frequency
  • Basic Statistic U.S. teen girls of color experience with racism on social media and in real life 2022
  • Basic Statistic U.S. teen girls unwanted contact on social media 2022

Advertising

7
  • Premium Statistic Global digital content creators 2022, by generation
  • Premium Forecast Gen Z attitudes to online advertising in the U.S. in 2023
  • Premium Statistic U.S. Gen Z attitude towards influencers and content creators 2022
  • Premium Statistic Most influential ad channels for Gen Z in the U.S. 2021
  • Premium Statistic Favorite brands among Gen Z consumers in the U.S. 2022
  • Premium Statistic Gen Z preferred channels to be contacted by brands 2022
  • Premium Statistic Gen Z :social media activities creating a positive brand perception in the U.S. 2022

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