Search engines in China

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Statista Dossier on search engines in China

This dossier presents the most important statistics and facts on search engines in China. The country is home to the largest online community in the world and searching for information has become an important part of the internet life. This dossier covers the key market figures, the status of top search engine companies, as well as user demographics and behavior. It ends with a market outlook of the search advertising segment and the potential of voice search usage driven by the growth of smart speaker ownership.

Table of contents

  • 1. User figures
    • Global number of internet users 2005-2019

    • Number of internet users in China 2008-2020

    • Number of search engine users in China 2010-2020

    • Penetration rate of search engine users in China 2010-2020

    • Revenue of search engines in China Q3 2017-Q2 2019

  • 2. Leading search engines
    • Global market share of search engines 2010-2020

    • Penetration rates of PC browsers in China 2019

    • Penetration rate of mobile browsers in China 2019

    • Baidu's annual revenue 2008-2019

    • Sogou's annual revenue 2015-2019

    • Revenue of Qihoo 360 Technology 2016-2019

  • 3. User profile
    • Search engine users in urban and rural areas in China 2019

    • Search engine users in China by age group 2019

    • Monthly income distribution of search engine users in China 2019

    • Share of search engine users 2019, by device

    • Popular input types of mobile search in China 2019

    • Main purposes of using search engines in China 2019

  • 4. Market trends
    • Revenue growth of search engines in China 2016-2022

    • Advertising revenue growth of search engines in China 2014-2021

    • Search engine advertising share in online ad revenue in China 2015-2022

    • Share of smart speaker users among internet users in China 2017-2021

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