Search engines in China

The Statista dossier
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Statista dossier on search engines in China

This dossier presents a range of statistics and facts on search engines in China. China has become the world's largest online population and searching for information has become an important part of the internet life.

The dossier includes the following sections:

  • Chapter 1: Key figures
  • Chapter 2: Leading search engines
  • Chapter 3: User demographics and behavior
  • Chapter 4: Future trends

Table of contents

  • 1. Key figures
    • China: number of internet users December 2008-2018

    • Number of search engine users in China 2010-2018

    • Penetration rate of search engine users in China 2010-2018

    • Number of mobile search users in China 2011-2018

    • Transaction size of China's search engine providers Q1 2016-Q1 2018

  • 2. Leading search engines
    • Search engine market shares in China by company 2018

    • Baidu's total revenue in China 2008-2018

    • Baidu's operating profit 2008-2018

    • Revenue of Sohu 2010-2018

    • Gross profit of Sohu 2008-2018

  • 3. User demographics & behavior
    • Share of mobile search engines users in China 2018, by age groups

    • Share of gender of mobile search engines users in China 2018

    • Share of average monthly income of mobile search engines users in China 2018

    • Daily time on the popular internet search engines in China as of September 2019

    • Internet search engine preference in China 2018

    • Market share of mobile search engines in China Q3 2018, by search engines

  • 4. Future trends
    • Search engine revenue in China 2015-2021

    • Advertising revenue growth of search engines in China 2014-2021

    • Revenue growth of search engines in China 2016-2021

    • Market volume of advertising on search engines in China 2015-2021

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