Search engines in China

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Statista dossier on search engines in China

This dossier presents a range of statistics and facts on search engines in China. China has become the world's largest online population and searching for information has become an important part of the internet life.

The dossier includes the following sections:

  • Chapter 1: Key figures
  • Chapter 2: Leading search engines
  • Chapter 3: User demographics
  • Chapter 4: Search behavior
  • Chapter 5: Baidu
  • Chapter 6: Mobile search

Table of contents

  • 1. Key figures
    • China: number of internet users December 2017

    • Number of search engine users in China 2010-2017

    • Penetration rate of search engine users in China 2010-2017

    • Search engine revenue in China until 2016

    • Revenue growth of search engines in China until 2016

    • Search engine revenue breakdown in China 2012

    • Market volume of advertising on search engines in China until 2016

    • Advertising revenue growth of search engines in China until 2016

  • 2. Leading search engines
    • Penetration rate of search engines in China 2011

    • Market share of search engines in China 2012, by revenue

    • Leading search engines in China 2012, by number of visits

    • Market share of search engines in China 2012, by visits

    • Market share of search engines in China 2012, by page views

  • 3. User demographics
    • Search engine users in China in 2011, by demographic group

    • Search engine users in China in 2011, by gender

    • Search engine users in China by age group 2011

    • Search engine non-users in China by age group 2011

    • Search engine users in China by level of education 2011

    • Distribution of search engine users in China 2011, by duration of usage

  • 4. Search behavior
    • Selection criteria for a search engine in China 2011

    • Perception of finding target information on search engines in China 2011

    • Penetration of search engine usage in China 2011, by workday and non-workday

    • Online services search engine users used in China 2011, by workday and non-workday

    • Frequently searched content on search engines in China 2012

    • Online news search in China in 2011, by group of people

    • Online video search in China in 2011, by group of people

    • Online music search in China in 2011, by group of people

    • Online product information search in China in 2011, by user group

  • 5. Baidu
    • Baidu's total revenue in China 2017

    • Baidu's operating profit 2017

    • Dependence on Baidu by industry 2012

    • Share of incoming traffic from Baidu by industry 2012

    • Users of the search engine Baidu in China in 2011, by age group

    • Baidu users in China in 2011, by education

    • Reasons for using the Baidu search engine in China 2011

    • Frequently mentioned issues with the Baidu search engine in China in 2011

    • Frequently mentioned advantages of the Baidu search engine in China

  • 6. Mobile search
    • Number of mobile internet users in China 2008-2018

    • Number of mobile search users in China 2011-2017

    • Penetration rate of mobile search usage in China 2011-2017

    • Penetration rate of mobile internet users in China 2012, by search engine

    • Content frequently searched by mobile users in China 2012

    • Search frequency of mobile users in China 2012

    • Mobile search advertising revenue in China until 2015

    • Growth of mobile search advertising revenue in China until 2015

  • Language: English
  • Released: February 2013
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