E-mail marketing


- Detailed references
- Editorially prepared
- Download as PDF / PPT
Statista dossier on e-mail marketing in the U.S. and worldwide
Table of contents
- 1. Overview
Number of e-mail users worldwide 2017-2024
Number of U.S. e-mail users 2013-2020
U.S. e-mail marketing usage 2017, by industry
Open rates of marketing e-mails worldwide 2018, by industry
Global email client market share 2018
Leading ESPs used for e-mail marketing worldwide in 2019
- 2. Strategy & effectiveness
Number of e-mail providers used by global marketers in 2018
Factors influencing the choice of e-mail marketing providers worldwide in 2018
Number of marketing e-mails sent monthly worldwide 2018
Time spent on marketing e-mail production worldwide in 2018
Average time spent on tasks in marketing e-mail production worldwide in 2018
Businesses using video in e-mail worldwide 2016-2018
Perceived ROI of e-mail marketing worldwide 2018
E-mail marketing ROI rating according to marketers worldwide 2017, by industry
Positive impact of AI use in e-mail marketing in the U.S. 2018
Share of marketing e-mails that are personalized worldwide 2018
Average order value of AI personalized marketing e-mails in the U.S. 2018
- 3. Metrics
Commonly used e-mail marketing metrics worldwide in 2018
E-mail marketing performance metrics worldwide 2020, by transaction type
E-mail marketing performance metrics worldwide 2020, by business type
Marketing e-mail open rates worldwide 2016-2018
Marketing e-mail click-to-open rates worldwide 2016-2018
Click-to-open rates of marketing e-mails worldwide H1 2019, by industry
E-mail marketing: CTR and open rates in North America 2010-2019
- 4. Spam
Spam e-mail: leading countries of origin of spam 2020
Global e-mail inbox placement & spam rate 2015-2018
E-mail inbox placement & spam rate in the U.S. 2015-2018
E-mail spam rate worldwide 2012-2018
Global spam placement rate 2018, by category
Spam: share of global email traffic 2007-2019
Spam: share of global email traffic 2014-2020
- 5. Consumer perception & behavior
Internet users reading marketing e-mails worldwide Q3 2017, by region
Internet users reading marketing e-mails worldwide Q3 2017, by age group
U.S. consumers preference to being contacted by brands in 2019
U.S. consumer newsletter subscription sources as 2017
E-mail marketing frequency preference according to U.S. consumers 2017
U.S. consumers purchasing process affected by marketing e-mails in 2017
U.S. consumers who find e-mail newsletter advertising helpful 2017
U.S. consumers annoyance with selected e-mail marketing practices in 2017
U.S. consumers' frustration with e-mail personalization errors in 2017
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- Digital marketing in DenmarkDigital marketing in Denmark
- Digital marketing in ItalyDigital marketing in Italy
- Digital marketing in SwedenDigital marketing in Sweden
- Digital marketing in the United Kingdom (UK)Digital marketing in the United Kingdom (UK)
- Content marketing Content marketing
- Digital advertising in the Nordic countriesDigital advertising in the Nordic countries
- Marketing technologyMarketing technology
- E-mail usage in the United StatesE-mail usage in the United States
- Social media marketingSocial media marketing
- Artificial intelligence use in marketingArtificial intelligence use in marketing
- B2B marketing in the U.S.B2B marketing in the U.S.
- E-mail marketing in the United Kingdom (UK)E-mail marketing in the United Kingdom (UK)
- Marketer perception of email service providersMarketer perception of email service providers
- Email landscape in 2019Email landscape in 2019
- Influence marketingInfluence marketing
- Influencers in the United Kingdom (UK)Influencers in the United Kingdom (UK)
- Influencer marketing in ItalyInfluencer marketing in Italy
- Influencer marketing in IndonesiaInfluencer marketing in Indonesia
- AI use in email marketingAI use in email marketing
- Email landscape in 2017Email landscape in 2017
- Marketing personalizationMarketing personalization
- Understanding personalized e-mail marketingUnderstanding personalized e-mail marketing
- SME marketingSME marketing
- B2B Content Marketing Study 2021B2B Content Marketing Study 2021
- Personalization use in marketingPersonalization use in marketing
- Marketing personalizationMarketing personalization
- Influencer marketing in IndonesiaInfluencer marketing in Indonesia
- B2B Content Marketing Study 2021B2B Content Marketing Study 2021
- Main advertising formats used during email marketing campaigns in Spain in 2020Main advertising formats used during email marketing campaigns in Spain in 2020
- Main communication channels during email marketing campaigns in Spain in 2020Main communication channels during email marketing campaigns in Spain in 2020
- Share of the advertising budget invested in email marketing by Spanish companies 2020Share of the advertising budget invested in email marketing by Spanish companies 2020
- Share of the companies' revenue attributable to email marketing in Spain 2020Share of the companies' revenue attributable to email marketing in Spain 2020
- Frequency of companies sending email marketing campaigns Spain 2020Frequency of companies sending email marketing campaigns Spain 2020
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