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E-mail marketing in the U.S.
E-mail marketing in the U.S.
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Statista dossier on e-mail marketing in the U.S.
Table of contents
- 1. Overview
Planned changes to marketing budgets in the U.S. in 2017, by channel
Global email client market share 2018
E-mail marketing profitability 2015-2016
Unique click-through rates of marketing e-mails worldwide 2016, by region
Open rates of marketing e-mails worldwide 2018, by industry
Mean unsubscribe rates of marketing e-mails worldwide 2016, by region
Engagement rates of marketing e-mails worldwide 2016, by industry
Number of e-mail users worldwide 2017-2022
Number of U.S. e-mail users 2013-2020
- 2. Use & strategy
Adoption of digital marketing worldwide 2016, by marketer's type
U.S. marketing channel investment priorities 2017
Most in-demand agency services in the U.S. 2016
Channels optimized for customer experience worldwide 2016
Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
U.S. e-mail marketing usage 2017, by industry
U.S. SMBs: e-mail marketing adoption 2016
Marketing channels U.S. small businesses invest in 2016
Online retailer methods of customer motivation to e-mail subscription 2016
North America: e-mail marketing tactics 2016
North America: planned changes in e-mail marketing strategies 2016-2018
- 3. Effectiveness & metrics
E-mail marketing ROI rating according to marketers worldwide 2017, by industry
Media channels profitability for U.S. marketers 2016
E-mail tactics seen as driving conversions according to online retailers 2016
B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
E-mail marketing: CTR and open rates in North America 2010-2017
Marketing e-mail open rates in the U.S. in 2016, by industry
Marketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
Share of promo e-mail subscribers engaging with online retailer messages 2016
North America: e-mail marketing effectiveness 2016
U.S. SMBs: e-mail marketing ROI 2016
- 4. Consumer perception & behavior
U.S. consumers preference to being contacted by brands in 2017
Number of brand e-mail subscriptions among U.S. consumers 2016
U.S. consumer newsletter subscription sources as 2017
E-mail marketing frequency preference according to U.S. consumers 2017
U.S. consumers purchasing process affected by marketing e-mails in 2017
U.S. consumers who find e-mail newsletter advertising helpful 2017
U.S. consumers annoyance with selected e-mail marketing practices in 2017
- 5. Triggered e-mails
U.S. retailers sending triggered e-mail responses to an abandoned cart 2013-2016
U.S. retailers timeframe of sending triggered cart abandonment e-mails 2013-2016
Revenue per triggered e-mail in the U.S. in 2016, by type
Triggered e-mails average conversion rates in the U.S. in 2016, by order value
North America: effective e-mail marketing triggers 2016
- 6. Personalization
U.S. consumers' frustration with e-mail personalization errors in 2017
North America: use of data in e-mail marketing personalization 2016
North America: personalized e-mail marketing target groups 2016
Marketing e-mail open and click rates in the U.S. in 2016, by personalization
Personalization in marketing - ways of using data 2016
- 7. Spam
Spam e-mail: leading countries of origin of spam 2018
E-mail inbox placement & spam rate in the U.S. 2015-2018
E-mail spam rate worldwide 2012-2017
Global spam placement rate 2017, by category
Spam: share of global email traffic 2007-2017
Spam: share of global email traffic 2014-2018
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- E-mail marketing in the United Kingdom (UK)E-mail marketing in the United Kingdom (UK)
- Digital marketing in ItalyDigital marketing in Italy
- Digital marketing in the United Kingdom (UK)Digital marketing in the United Kingdom (UK)
- Digital marketing in SwedenDigital marketing in Sweden
- Digital marketing in DenmarkDigital marketing in Denmark
- Content marketing Content marketing
- Marketer perception of email service providersMarketer perception of email service providers
- Artificial intelligence use in marketingArtificial intelligence use in marketing
- Social media marketingSocial media marketing
- Marketing technologyMarketing technology
- B2B marketing in the U. S. and worldwideB2B marketing in the U. S. and worldwide
- State of email marketing in the United Kingdom (UK) 2017State of email marketing in the United Kingdom (UK) 2017
- Email landscape in 2017Email landscape in 2017
- AI use in email marketingAI use in email marketing
- Email marketing performance in the United Kingdom (UK) 2016Email marketing performance in the United Kingdom (UK) 2016
- Content Marketing in the United Kingdom 2018Content Marketing in the United Kingdom 2018
- Marketing personalizationMarketing personalization
- Understanding personalized e-mail marketingUnderstanding personalized e-mail marketing
- Influence marketingInfluence marketing
- Advertising in EuropeAdvertising in Europe
- Advertising in the United Kingdom (UK)Advertising in the United Kingdom (UK)
- SME marketingSME marketing
- Influencer marketing in the United Kingdom (UK)Influencer marketing in the United Kingdom (UK)
- Digital advertising in the United Kingdom (UK)Digital advertising in the United Kingdom (UK)
- Data marketing and advertising in North America in 2014Data marketing and advertising in North America in 2014
- Influence marketingInfluence marketing
- Report on social trends impacting marketing in Belgium in 2018Report on social trends impacting marketing in Belgium in 2018
- E-mail marketing in the United Kingdom (UK)E-mail marketing in the United Kingdom (UK)
- E-mail marketing expenditure in Germany 2008-2017E-mail marketing expenditure in Germany 2008-2017
- Number of companies using e-mail marketing in Germany 2008-2017Number of companies using e-mail marketing in Germany 2008-2017
- E-mail marketing performance metrics worldwide 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- Commonly used e-mail marketing metrics worldwide in 2018Commonly used e-mail marketing metrics worldwide in 2018
- Italy: major obstacles in digital marketing development 2018Italy: major obstacles in digital marketing development 2018
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron about Statista CEO, MindShare Germany
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