E-mail marketing in the U.S.

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Statista dossier on e-mail marketing in the U.S.

This dossier has been compiled to provide statistical information about e-mail marketing in the United States.

Table of contents

  • 1. Overview
    • Planned changes to marketing budgets in the U.S. in 2017, by channel

    • Global email client market share 2017

    • E-mail marketing profitability 2015-2016

    • Unique click-through rates of marketing e-mails worldwide 2016, by region

    • Open rates of marketing e-mails worldwide 2017, by industry

    • Mean unsubscribe rates of marketing e-mails worldwide 2016, by region

    • Engagement rates of marketing e-mails worldwide 2016, by industry

    • Number of e-mail users worldwide 2017-2022

    • Number of U.S. e-mail users 2013-2020

  • 2. Use & strategy
    • Adoption of digital marketing worldwide 2016, by marketer's type

    • U.S. marketing channel investment priorities 2017

    • Most in-demand agency services in the U.S. 2016

    • Channels optimized for customer experience worldwide 2016

    • Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel

    • U.S. e-mail marketing usage 2017, by industry

    • U.S. SMBs: e-mail marketing adoption 2016

    • Marketing channels U.S. small businesses invest in 2016

    • Online retailer methods of customer motivation to e-mail subscription 2016

    • North America: e-mail marketing tactics 2016

    • North America: planned changes in e-mail marketing strategies 2016-2018

  • 3. Effectiveness & metrics
    • E-mail marketing ROI rating according to marketers worldwide 2017, by industry

    • Media channels profitability for U.S. marketers 2016

    • E-mail tactics seen as driving conversions according to online retailers 2016

    • B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type

    • E-mail marketing: CTR and open rates in North America 2010-2017

    • Marketing e-mail open rates in the U.S. in 2016, by industry

    • Marketing e-mail bounce rates in the U.S. in 2016, by mailing frequency

    • Share of promo e-mail subscribers engaging with online retailer messages 2016

    • North America: e-mail marketing effectiveness 2016

    • U.S. SMBs: e-mail marketing ROI 2016

  • 4. Consumer perception & behavior
    • North America: personal e-mail access frequency 2016

    • U.S. consumers preference to being contacted by brands in 2017

    • Number of brand e-mail subscriptions among U.S. consumers 2016

    • U.S. consumer newsletter subscription sources as 2017

    • E-mail marketing frequency preference according to U.S. consumers 2017

    • U.S. consumers purchasing process affected by marketing e-mails in 2017

    • U.S. consumers who find e-mail newsletter advertising helpful 2017

    • U.S. consumers annoyance with selected e-mail marketing practices in 2017

  • 5. Triggered e-mails
    • U.S. retailers sending triggered e-mail responses to an abandoned cart 2013-2016

    • U.S. retailers timeframe of sending triggered cart abandonment e-mails 2013-2016

    • Revenue per triggered e-mail in the U.S. in 2016, by type

    • Triggered e-mails average conversion rates in the U.S. in 2016, by order value

    • North America: effective e-mail marketing triggers 2016

  • 6. Personalization
    • U.S. consumers' frustration with e-mail personalization errors in 2017

    • North America: use of data in e-mail marketing personalization 2016

    • North America: personalized e-mail marketing target groups 2016

    • Marketing e-mail open and click rates in the U.S. in 2016, by personalization

    • Personalization in marketing - ways of using data 2016

  • 7. Spam
    • Spam e-mail: leading countries of origin of spam 2018

    • E-mail inbox placement & spam rate in the U.S. 2015-2018

    • E-mail spam rate worldwide 2012-2017

    • Global spam placement rate 2017, by category

    • Spam: share of global email traffic 2007-2017

    • Spam: share of global email traffic 2014-2018

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