Email marketing worldwide

Statistics report on email marketing worldwide

Email marketing worldwide

This report has been compiled to provide statistical information about e-mail marketing worldwide, with detailed chapters on metrics, channel effectiveness, marketing personalization and a focus on consumer perception in the United States.

Table of contents

Overview

5
  • Premium Statistic Number of e-mail users worldwide 2017-2026
  • Basic Statistic Countries with highest number of emails sent 2023
  • Premium Statistic Spam: share of global e-mail traffic monthly 2014-2023
  • Premium Statistic E-mail marketing revenue worldwide 2020-2027
  • Premium Statistic Online marketing budgets allocation worldwide 2022, by channel

Usage

5
  • Premium Statistic Leading e-mail marketing campaign types worldwide 2023
  • Premium Statistic Leading e-mail marketing campaign objectives worldwide 2024
  • Premium Statistic Subject line personalization rates in e-mail marketing worldwide 2023
  • Premium Statistic Most preferred week day for e-mail marketing campaigns worldwide 2023
  • Premium Statistic Marketing channels using automation worldwide 2023

Metrics & effectiveness

10
  • Premium Statistic Marketing e-mail open rates worldwide 2023
  • Premium Statistic Click-to-open rates of marketing e-mails worldwide 2022, by industry
  • Premium Statistic E-mail open rates change among marketers worldwide 2023
  • Premium Statistic E-mail marketing key metrics used post-Apple MPP worldwide 2022
  • Premium Statistic ROI improve rates in e-mail marketing campaigns worldwide 2023
  • Premium Statistic Click-to-open rates of marketing e-mails 2022, by country
  • Premium Statistic Click-through rates of marketing e-mails worldwide 2022, by country
  • Premium Statistic Unsubscribe rates of marketing e-mails worldwide 2022, by country
  • Premium Statistic E-mail opens worldwide 2022, by platform
  • Premium Statistic Social media link rates in e-mail marketing campaigns sent worldwide 2023

Marketing personalization

5
  • Premium Statistic Areas in which data-driven marketing was currently the most useful worldwide 2023
  • Premium Statistic Online consumers' attitudes toward ad and marketing personalization in the U.S. 2022
  • Premium Statistic Favorite types of brand messaging among consumers worldwide 2023
  • Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2022, by country
  • Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2021-2022

U.S. consumer perception

8
  • Premium Statistic Main channels of new brand discovery in the U.S. Q3 2022
  • Premium Statistic E-mail marketing effectiveness in the U.S. 2022
  • Premium Statistic Popularity of email marketing among consumers in the U.S. 2022, by generation
  • Premium Statistic Use of email to contact brands in the U.S. 2022, by generation
  • Premium Statistic E-mail marketing effectiveness among baby boomers in the U.S. 2022
  • Premium Statistic E-mail marketing effectiveness among Gen X in the U.S. 2022
  • Premium Statistic E-mail marketing effectiveness among millennials in the U.S. 2022
  • Premium Statistic E-mail marketing effectiveness among Gen Z in the U.S. 2022

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)