Advertising in China

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Statista dossier on advertising in China

This dossier presents a range of statistics and facts on advertising in China.

The dossier includes the following sections:

  • Chapter 1: Key figures
  • Chapter 2: Broadcast media - TV
  • Chapter 3: Broadcast media - radio
  • Chapter 4: Print media - newspapers
  • Chapter 5: Print media - magazines
  • Chapter 6: Outdoor
  • Chapter 7: Digital
  • Chapter 8: Mobile

Table of contents

  • 1. Key figures
    • Advertising spending in the world's largest ad markets 2017

    • Highest contributing advertising markets worldwide 2017-2020

    • Advertising spending in China 2015-2020

    • Market volume of major advertising media in China 2012

    • Traditional media ad spend growth in China 2013 H1, by industry with highest ad spend

    • Products with the largest increase in advertising expenditure in China 2011

    • Ad spend growth in China 2014, by medium

    • Largest advertisers in China in 2013 H1, by share of total Chinese ad spend

    • Largest brands in China in 2012, by total ad spend

    • Companies with the highest advertising expenditure in China in 2011

  • 2. Braodcast media - TV
    • China: TV ad revenue 2010-2019

    • Ad revenue growth in China 2011-2013, by TV broadcast type

    • Change in advertisement length in China 2011-2013, by TV broadcast type

    • Companies with the largest television advertising expenditure in China 2011

    • Television ad spend in China in 2011, by industry

    • Advertising revenue of China Central Television CCTV in 2011, by industry

    • Advertising revenue of China Central Television CCTV in 2011, brand

  • 3. Broadcast media - radio
    • Growth of spending on radio advertising in China 2012, by industry

    • Companies with the highest radio advertising expenditure in China in 2012

    • Growth of spendings for radio advertising in China 2012, by brands

  • 4. Print media - newspapers
    • Market volume of newspaper advertising in China by 2014

    • Growth of the Chinese newspaper advertising market volume by 2014

    • Newspaper advertising expenditure in China in 2012, by industry

    • Companies with the highest newspaper advertising expenditure 2011

    • Newspaper ad spend growth in China 2012, by brands

  • 5. Print media - magazines
    • Magazine advertising expenditure in China in 2012, by category

    • Companies with the highest magazine advertising expenditure 2011

    • Leading brands in China H1 2013, by magazine ad spend growth

  • 6. Outdoor
    • Growth of spending on transit advertising in China 2012

    • Growth of spending on transit advertising in China 2012, by industry

    • Building ad spend growth in China 2012

  • 7. Digital
    • Revenue generated with online advertising in China until 2016

    • Online advertising as share of China's total advertising market 2014

    • Digital ad spending per internet user in China 2010-2016

    • Market share of internet companies in China by online ad revenue 2012

    • Leading internet companies in China by online advertising revenue 2012

    • Market volume of advertising on search engines in China until 2016

    • Social media ad spend in China 2014-2018

    • Advertising revenue of the online video industry in China 2011-2019

  • 8. Mobile
    • Total revenue of the mobile advertising market in China 2009-2018

    • Growth of mobile advertising market volume in China from 2007 to 2015

    • Share of mobile in digital ad spend in China 2014-2019

  • Language: English
  • Released: April 2013
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