The Value of Local Online Advertising for Broadcast TV

Analysis of Online Sales, Plus Online Advertising Estimates for 211 Markets

This report is a result of an analysis of American and Canadian TV stations' local online operations. It is based on such data as media ad revenue and expenses for over 780 TV stations in the two countries and a TV manager survey, providing insights into sales methods, issues conencted with online activities and more.
  • Language: English
  • Released: May 2013
Study included in Corporate Account only.
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