Automobile advertising in the United States

Statistics report on advertising in the U.S. automobile industry

Automobile advertising in the United States

This report has been compiled to provide statistical information about automobile advertising in the United States. It includes data on advertising spending in the industry, leading advertisers, and brand perception.

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Table of contents

Automobile industry overview

4
  • Premium Statistic Revenue of leading carmakers worldwide 2022
  • Premium Statistic Most valuable automotive brands worldwide by brand value 2023
  • Premium Statistic U.S. motor vehicle and parts advanced retail trade revenue 2000-2022
  • Premium Statistic U.S.: Annual car sales 1951-2022

Automotive advertising benchmarks

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  • Premium Statistic Change in automotive ad spend worldwide from 2014 to 2023
  • Premium Statistic Automotive ad spend in the U.S. 2021-2023
  • Premium Statistic U.S. measured media ad spend 2022, by category
  • Premium Statistic Categories with the largest ad spend growth in the U.S. 2022
  • Premium Statistic U.S. car dealers' ad spend 2015-2022
  • Premium Statistic U.S. car dealers' average ad spend 2022, by medium
  • Premium Statistic Breakdown of U.S. car dealers' advertising spending 2002-2022, by medium

Automotive ad spend

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  • Premium Statistic Automotive ad spend on TV in the U.S. 2019-2021
  • Premium Statistic Automotive's display ad spend in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on radio in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on OOH advertising in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on newspapers in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on magazines in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on cinema in the U.S. 2019-2021

Leading advertisers

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  • Premium Statistic Advertising spending of selected automobile manufacturers in the U.S. 2022
  • Premium Statistic Ad spend per vehicle sold of selected car brands in the U.S. 2022
  • Premium Statistic Leading automakers by share of TV ad spend in the U.S. 2023
  • Premium Statistic General Motors' advertising spending in the U.S. 2007-2022
  • Premium Statistic Ford Motor's advertising spending in the U.S. 2007-2022
  • Premium Statistic Toyota's advertising spending in the U.S. 2007-2022
  • Premium Statistic Stellantis: ad spend in the U.S. 2012-2022
  • Premium Statistic Honda Motor's advertising spending in the U.S. 2007-2022

Brand perception

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  • Premium Statistic Most valuable automotive brands worldwide by brand value 2023
  • Basic Statistic Most trusted brands in the automotive and mobility category in the U.S. 2022
  • Premium Statistic Car brand perception survey in the United States 2023
  • Basic Statistic U.S. consumer satisfaction: car & light vehicle brands 2022
  • Premium Statistic Shoppers' brand loyalty in the U.S. by industry 2022

Spotlight: Car dealerships

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  • Premium Statistic Leading ad media among car dealerships in the U.S. 2022
  • Premium Statistic Factors influencing ad medium choice among car dealerships in the U.S. 2022
  • Premium Statistic Ad media car dealership executives wanted to test in the U.S. 2022
  • Premium Statistic Ad media with highest ROI among car dealerships in the U.S. 2022
  • Premium Statistic Media driving traffic to car dealership websites in the U.S. 2022
  • Premium Statistic Media driving traffic to car dealership showrooms in the U.S. 2022
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