Automobile advertising in the U.S.

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Statista dossier on advertising in the U.S. automobile industry

This dossier has been compiled to provide statistical information about automobile advertising in the United States.

Table of contents

  • 1. Automobile industry overview
    • Revenue of the leading car manufacturers worldwide 2017

    • Most valuable automotive brands worldwide by brand value 2018

    • Motor vehicle and parts manufacturing gross output in U.S. 2005-2017

    • Car and truck sales in the United States 1980-2017

  • 2. Largest advertisers
    • Advertising spending of selected automobile manufacturers in the U.S. 2017

    • Ad spend per vehicle sold of selected car brands in the U.S. 2017

    • General Motors' advertising spending in the U.S. 2007-2017

    • Ford Motor's advertising spending in the U.S. 2007-2017

    • Toyota's advertising spending in the U.S. 2007-2017

    • Fiat Chrysler Automobiles: ad spend in the U.S. 2012-2017

    • Largest automotive advertisers worldwide 2015

  • 3. Across all media
    • U.S. measured media ad spend 2014-2017, by category

    • Automobile ad spend growth in the U.S. in 2018, by medium

    • U.S. automotive dealers and gas stations ad spend 2010-2017

    • U.S. automotive rental and leasing ad spend 2010-2017

    • Breakdown of U.S. car dealers' advertising spending 2002-2017, by medium

    • Ad spend per vehicle sold of selected car brands in the U.S. 2017

    • U.S. car dealers' average ad spend 2017, by medium

    • Automotive ad spend in the U.S. 2008-2014

  • 4. Offline media
    • Largest newspaper advertisers in the U.S. 2017

    • Leading print magazine advertisers in the U.S. 2017

    • Automotive TV ad spend in the U.S. 2014-2017

    • Super Bowl automobile manufacturer advertising 2003-2017

    • Largest radio advertisers in the U.S. 2017

    • Direct response (DR) radio spending in the U.S. 2017, by category

    • Leading outdoor advertising categories in the U.S. H1 2018

    • Most advertised automobiles on TV in the U.S. in Q1 2018, by ad count

    • Domestic auto brands TV ad spend in the U.S. Q4 2016-Q4 2017

    • Asian auto brands TV ad spend in the U.S. Q4 2016-Q4 2017

    • European auto brands TV ad spend in the U.S. Q4 2016-Q4 2017

  • 5. Online media
    • Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry

    • Distribution of U.S. digital ad spend 2018, by industry

    • U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry

    • Global in-app ad spend share in H1 2018, by app category and vertical

    • Digital video ad view distribution in the U.S. 2017, by category

    • U.S. Google AdWords CTR 2018, by industry

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