Automobile advertising in the U.S.

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Statista dossier on advertising in the U.S. automobile industry

This dossier has been compiled to provide statistical information about automobile advertising in the United States.

Table of contents

  • 1. Automobile industry overview
    • Revenue of leading carmakers worldwide 2019

    • Most valuable automotive brands worldwide by brand value 2020

    • Motor vehicle and parts manufacturing gross output in U.S. 2012-2019

    • Car and truck sales in the United States 2011-2020

  • 2. Largest advertisers
    • Advertising spending of selected automobile manufacturers in the U.S. 2019

    • Ad spend per vehicle sold of selected car brands in the U.S. 2019

    • General Motors' advertising spending in the U.S. 2007-2019

    • Ford Motor's advertising spending in the U.S. 2007-2019

    • Toyota's advertising spending in the U.S. 2007-2019

    • Fiat Chrysler Automobiles: ad spend in the U.S. 2012-2019

    • Honda Motor's advertising spending in the U.S. 2007-2019

  • 3. Across all media
    • U.S. measured media ad spend 2014-2019, by category

    • U.S. automotive dealers and gas stations ad spend 2018-2019

    • U.S. automotive rental and leasing industry ad spend 2018-2019

    • Breakdown of U.S. car dealers' advertising spending 2002-2019, by medium

    • Ad spend per vehicle sold of selected car brands in the U.S. 2019

    • U.S. car dealers' average ad spend 2019, by medium

    • Digital ad spend of the U.S. automotive industry from 2011 to 2021

    • Hardest hit brand categories due to COVID-19 per U.S. media sellers in 2020

  • 4. Offline media
    • Leading TV advertising sectors in the U.S. in H1 2019, by ad spend

    • Leading radio advertising industries in the U.S. 2019

    • Leading outdoor advertising categories in the U.S. H1 2020

    • Super Bowl automobile manufacturer advertising 2017-2019

    • Leading TV advertising categories during the NCAA championship 2019

  • 5. Online media
    • Distribution of U.S. digital ad spend 2019, by industry

    • U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry

    • Automotive industry mobile ad spending in the U.S. 2017-2018

    • Automotive industry digital video ad spending in the U.S. 2017-2018

    • Auto brands social media marketing budget share worldwide 2019, by network

    • GoogleAds average monthly CPC in the U.S. 2020, by industry

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