Digital Newspaper Use in the U.S. 2013

Audience includes majority of 18-24 year olds; mobile use up sharply

In this study published by the Newspaper Association of America in March 2013, weekly cross-platform access of newspaper media by North American adults is investigated. As modern media consumption is subject to rapidly changing trends, the study focused on newspaper consumption on mobile devices. By accessing the research panel from Scarborough Research containing approximately 206,000 adults, the source was able to differentiate between population segments as well.
  • Language: English
  • Released: March 2013
Study included in Corporate Account only.
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