Media in China

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Statista dossier on media in China

This dossier presents a range of statistics and facts about the media sector in China. As the media sector in general is the most important platform for the placement of advertisements, it is vital for companies looking to market their products to verify that their selected target groups are reached by a certain medium.

The dossier includes the following sections:

  • Chapter 1: Market overview
  • Chapter 2: TV
  • Chapter 3: Radio
  • Chapter 4: Newspaper
  • Chapter 5: Nagazine
  • Chapter 6: Advertising


Table of contents

  • 1. Overview
    • Value of the Chinese entertainment and media market 2011-2020

    • Revenue of the Chinese media industry in 2012, by subsector

    • Revenue change of the Chinese media industry in 2011 and 2012, by subsector

    • Ranking of Chinese media sectors in 2012, by market share

    • Media reach in China 2015

    • Time spent with media in China in 2011

    • The most valuable Chinese brands 2019

    • Growth of China's media and entertainment spending between 2014 and 2019, by sector

  • 2. TV
    • Number of television stations in China from 2007 to 2012

    • Television reach in China from 2010 to 2012

    • Time spent watching TV and video in China in 2011

    • TV subscription revenue in China 2011-2020

    • Number of pay TV households in China in 2017, by region

    • Export value of Chinese TV programs in 2016, by world region

    • Value of imported TV programs to China in 2017, by world region

    • Number of TV shows in China 2008-2017

  • 3. Radio
    • Radio industry revenue in the fastest growing radio markets worldwide in 2012 and 2017

    • Number of radio stations in China from 2007 to 2012

    • Radio reach in China from 2010 to 2012

    • Radio program penetration rate in China in 2017, by region

    • Leading radio stations in China in 2012, by reach

    • Number of radio shows in China in 2008-2017

    • Number of public radio shows in China in 2017, by region

  • 4. Newspapers
    • Newspaper reach in China from 2010 to 2012

    • Number of newspapers in China in 2017

    • Total amount of printed newspaper copies in China in 2017

    • Leading newspapers in China 2012, by circulation

    • Leading newspapers in China in 2012, by reach

    • Frequency of online newspaper consumption in China 2010-2012

    • Revenue of People's Daily Online 2017

    • Growth of newspaper markets in selected countries worldwide between 2013 and 2017

  • 5. Magazines
    • Number of magazine publications in China in 2017

    • Magazine reach in China from 2010 to 2012

    • Total number of printed magazine copies in China 2017

    • Average magazine circulation per issue in China 2013

    • Leading fashion magazines in China in 2012, by average reach

    • Fastest growing consumer magazine markets worldwide between 2012 to 2017

  • 6. Advertising
    • Advertising spending in China 2015-2020

    • Change in advertising expenditure in China from 2003 to 2013

    • Distribution of ad spend in China 2018, by medium

    • Companies with the highest advertising expenditure in China in 2011

    • Largest advertisers in China in 2013 H1, by share of total Chinese ad spend

    • Number of advertising companies in China from 2007 to 2012

    • Consumer reaction to advertisements in China in 2012, by type of advertising

  • Language: English
  • Released: October 2013
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