Trends about Generation Y

This study aims to identify trends regarding American consumers that are part of the Generation Y/Millennial population. The study is to provide insight into how Generation Yers shop, what their free-time activities are, how they patronize restaurants and movie theaters, and -- most important -- how they use digital media to stay abreat of the latest fashion trends, do research before visiting stores or making online purchases, compare prices and share their plans with friends.
  • Language: English
  • Released: May 2013
Study included in Corporate Account only.
More than 7,500
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!