Super Bowl advertising in the U.S.

Statistics report on Super Bowl advertising in the United States

Super Bowl advertising in the U.S.

This report has been compiled to provide statistical information about Super Bowl advertising in the United States.

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Table of contents

Overview

5
  • Basic Statistic Sports sponsorship revenue worldwide 2022-2030
  • Premium Statistic Most popular sports attended in the U.S. in 2024
  • Premium Statistic Streaming apps to watch sports in the U.S. 2024
  • Premium Statistic Super Bowl TV viewership in the U.S. 1990-2025
  • Basic Statistic Super Bowl TV ratings in the U.S. 1990-2024

Sponsorships & financials

7
  • Premium Statistic Team sponsorship spending of major sports leagues in North America in 2023/24
  • Premium Statistic Team sponsorship revenue share of major sports leagues North America 2023
  • Premium Statistic National Football League - average franchise value 2000-2024
  • Basic Statistic Biggest NFL sponsorship categories 2024
  • Basic Statistic Brands with the most NFL endorsement deals 2025
  • Premium Statistic Super Bowl advertising revenue 2003-2024
  • Basic Statistic Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2025

Top brands

7
  • Premium Statistic Most viewed Super Bowl LVII ads online 2023
  • Premium Statistic Most popular brands running ads at Super Bowl LVIII in the U.S. 2024
  • Premium Statistic Top Super Bowl LVIII advertisers 2024, by social media mentions
  • Premium Statistic Top brands mentioned on X during Super Bowl LVII 2023
  • Premium Statistic Most expensive Super Bowl ads 2021
  • Premium Statistic Most effective Super Bowl LVIII brands on TikTok in the U.S. 2024
  • Premium Statistic Most effective Super Bowl brands in the U.S. 2024

Viewer insights

5
  • Premium Statistic Celebrity Super Bowl endorsement impact on purchase decisions in the U.S. 2025
  • Premium Statistic Share of U.S. viewers who watch Super Bowl for ads 2024
  • Premium Statistic Most popular Super Bowl ad types in the U.S. 2024
  • Premium Statistic Super Bowl viewers who prefer watching ads for first time before or during game 2024
  • Premium Statistic Likely Super Bowl LVII viewers supporting social justice ads in U.S. 2023
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FURTHER REPORTS

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