Global Consumer Technology Report 2011

The 2011 Accenture Consumer Electronics Products and Services Usage Report

For four consecutive years Accenture’s Electronics & High Tech industry practice has conducted research to identify and track preferences for consumer technologies and services. The research is intended to help consumer technology executives better understand the purchase and use of consumer technologies among key generations and to gain deeper insights into global differences. For the 2011 research Accenture conducted a quantitative online consumer study comprising 8,002 interviews across eight countries: U.S., Japan, Germany, France, Brazil, Russia, India and China.
  • Language: English
  • Released: January 2011
Study included in Corporate Account only.
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